juooo1117

Part1. B2B 고객 행동 예측 방법론 B2B version. Targeting Product matching Right time Expected Revenue WHO? → Binary Classification - Logistic regression - ANN - Decision tree - K-nearest neighbor - SVM - RFM (CRM) WHAT? → Recommendations - Content-based filtering - Collaborative filtering WHEN? → Purchase interval HOW MUCH? → Demand forecating Data Analytics Descriptive Analytics (과거-현재 이해) Describes the ..